welcome to the incredible new world of “3d projecTIon mapping”

  1. 1)What is 3D projection mapping?

Simply put, it’s incredibly cool. It’s used around the world as a new communication tool. Basically, it’s about projecting images on objects, typically buildings, but in alignment with their features. It brings life to inanimate objects. It’s fantastic for live events, and it has a great afterlife in the world of viral videos.

  1. 2)How much does it cost?

Well, that’s a hard one. It’s like asking “how much is a commercial, or a film.” There are two elements that drive costs: content, and projection. The cost of content is based on duration and complexity. And the cost of projection is based on the size of the wall, the number of walls, and the number of days.

  1. 3)Which companies are the best?

There’s a handful of companies doing this, but in North America, PaintScaping.com has done it since 2009, and its clients include Cirque du Soleil, MGM Resorts, and Sony Pictures. Their demo is quite amazing. In Europe, Easyweb.fr has been doing it for the longest. They’re from Dijon, in France, and they also have a fantastic portfolio. Another great company is NuFormer.com, in The Netherlands. They have recently started offering mapping. Their Samsung video is spectacular.

  1. 4)What kind of buildings is best?

Old-fashioned stucco and/or stone walls are the best. Unfortunately, glass towers are not ideal. The building preferably has to be light in color, 60 to 90 feet wide per projector, minimal ambient light, and no obstructions (those darn trees are in the way!).

  1. 5)I want 3D projection mapping. What should I do?

Although most companies will help you find a good location, it’s probably best if you already have a wall in mind. Also, think of what you want to convey. Do you want to do branding, or just a cool effect to attract people? A one-night event, or a permanent installation? Indoor, or outdoor? With or without audio?



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